Who you would be talking to
ONE//FM is a round-the-clock stream and a portal about artists, releases and events. People do not arrive here for news in general — they arrive for particular music, and it shows: they open artist pages, keep the stream on in the background, and come back. The portal publishes in seven languages — Ukrainian, English, Polish, German, French, Italian and Dutch — so a campaign need not stop at Ukraine.
Formats on the site
A banner in the side column of an article and of an artist page, a block in the news feed, insertions inside the body of a story, a block in the artist index. There is deliberately no advertising in the header, in the footer or on the home page: the first thing a visitor sees should stay a radio station rather than a billboard. That leaves fewer adverts on a page than there could be — which is exactly why they get noticed.
Sponsoring a section or a page
Not a banner but a name beside what the reader came for: "Section partner — your brand" under the Releases heading, on a particular artist page, on a show. One line, your mark, no box. It costs more than a banner precisely because it does not look like advertising — so it gets read rather than scrolled past.
Spots on air
Audio advertising in the live stream. Our automation plays the spot; the portal records every airing with its exact time. So you are not told "it ran forty-two times" — you are given 14:07, 16:12, 19:40, and you can turn the radio on and check.
Targeting by country and language
A campaign can run only in chosen countries, or only in chosen language editions of the portal. The country is resolved at the network level before the page even loads — fast, and without any third-party tracking service. Specify nothing and it runs everywhere, which is a perfectly good default.
The report you receive
Impressions, clicks and click-through — by day, by country and by language edition. For on-air, the time of every airing. We run our own ad server, so the figures come from our database rather than somebody else’s dashboard, and you can see them at any point during the campaign, not only at the end.
How to start
Tell us what you are advertising, which audience you have in mind and roughly what budget — we will propose formats and dates: [email protected]
A media kit with current audience figures, geography and rates comes back by reply. Those numbers are accurate on the day you ask, which is why they are not printed on this page.