Sky’s Christmas advert dances to Spiller and Sophie Ellis-Bextor’s ‘Groovejet’ — and the Friends and Game of Thrones costumes move on their own

British media company Sky has launched the biggest Christmas campaign in its history, That’s Christmas Sorted. In the 60-second film, outfits from films, series and sports broadcasts come to life in a costume store and start dancing to Groovejet (If This Ain’t Love) by Spiller featuring Sophie Ellis-Bextor.

Sky announced the campaign on 6 November on the Sky Group website.

The dancefloor features the original Wicked dresses, Monica’s turkey head from Friends, costumes from Bridgerton, Game of Thrones, Moana and Love Actually, and Premier League kits. It is Sky’s way of showing what it brings together: its own TV, cinema and sport, plus Disney+, HBO Max, Netflix and Hayu.

“Invisible dancers”

The film was directed by Dave Meyers of RadicalMedia, whose music video credits include Taylor Swift, Kendrick Lamar and Harry Styles. The dances were choreographed by Shay Latukolan, whose work on Jungle’s Back On 74 became a global hit. The dancers themselves are not visible: only the costumes move.

“This project has all the ingredients of an explosive event. It’s got spectacle, the magic of the holidays, invisible dancers, and the wonderment of famous outfits. There’s a lot of playfulness here, so it was an obvious one I was excited to do,” says Dave Meyers.

The dancing was done by real performers, but the world around them was built with the help of artificial intelligence. The visual effects came from London studio Framestore, whose credits list dedicated AI specialists.

“While all the dancing was with real talent, the creation of the world they inhabit made use of pioneering AI production techniques to create a more expansive and impressive spectacle than would have been possible with traditional techniques,” explains Robin Garton, executive creative director at Sky Creative.

From the Underground to Piccadilly Lights

The campaign runs on TV, outdoor and social media, and in London Sky is taking over the Underground and the famous Piccadilly Lights screen. For social media, the company also made a special with the cast of Saturday Night Live UK, who sneak backstage, try on the costumes and give the characters their own spin. The advert runs from 6 November until the end of December.

Sky TV marketing director Rose Holden says Christmas is about coming together, and for many families that means finding something everyone wants to watch. The campaign, she says, celebrates the choice that only Sky offers.

Sophie Ellis-Bextor, meanwhile, is preparing a Christmas of her own: she is writing her first Christmas album and will take her Christmas Kitchen Disco tour around the UK in November and December 2027. And Groovejet still lives on the dancefloor: a Purple Disco Machine rework appears on the House Masters compilation we wrote about in February.