Swedish House Mafia release a music video shot in one night on two dozen cameras
It premiered not on YouTube but on Spotify, with a 48-hour exclusive. And the video itself was cut from footage shot at a house party in Guadalajara.
Swedish House Mafia in concert in Milan
Swedish House Mafia and Swedish singer Lykke Li have released a music video for Happiness Is So Sad. It premiered on 24 September — and not on YouTube, but on Spotify.
The premiere was announced by Spotify.
The video was edited from footage shot on around 25 devices over a single night at a house party in Guadalajara, Mexico. The party is shown from start to finish — from two dozen different points of view.
Why it was done this way
Spotify explains the idea like this: a mosaic of many cameras underlines the song's central thought — the happiest moments are the hardest to let go of precisely because they don't last forever. The director of the video has not been named.
For the first 48 hours the video could be watched only on Spotify, as part of a programme in which new videos appear there before anywhere else. Premium subscribers could play it with the Switch to video button. The video is not yet on the band's official YouTube channel.
“It's like Swedish summers, it's very short but it's probably the best,” Sebastian Ingrosso said, explaining the meaning of the song in an interview with EUPHORIA.
The song itself came out at the end of July on the DANSA label, and the band first played it live on 28 June at the opening of their residency at Ushuaïa in Ibiza. Max Martin and Oscar Holter also worked on the track.
It is the trio's first release of 2026. And next summer Swedish House Mafia will play four concerts at the Ullevi stadium in Gothenburg — their only European shows of 2027.
Who are Swedish House Mafia
Swedish House Mafia are Axwell, Steve Angello and Sebastian Ingrosso, the Swedish trio who took progressive house to stadiums in the early 2010s. After a hiatus they reunited in 2018 and later released the album Paradise Again, touring under the same name.
So a video cut together from two dozen cameras at a house party is a logical move for a band whose music lives best right there, in the crowd.
Earlier, we wrote about how Swedish House Mafia returned with “Happiness Is So Sad” featuring Lykke Li — that was when the song itself came out.
Read also
Jerry Heil and Sviatoslav Vakarchuk release a song two springs in the making
Axel Boman and Superpitcher release an album born of three days on a glacier
Miss Monique and Robbie Williams release the track they kept back since July
17 tracks, almost no beat and a two-letter name: the return of John Talabot
Twenty-five years in, and Bonobo gives his anniversary album to seven women
He beat himself at chess to decide which name to live under
He still keeps the robot figurines from his childhood. Now you can hear them on a record
A label “for outsiders” fell silent for over thirty years. Brian Eno is switching it back on
Comments
Loading…